COLLECTiON By PRiMAALA Spring/Summer 2015

COLLECTiON by PRiMAALA, is the new in-house label offered by owner and designer, Rachel Holt.  Matching the high-end labels PRiMAALA is known for, the new collection is simple, yet refined.  You can see the thought process of a creator that knows the elements of design, but at the same time, curated with elegant details and taste.  This is just the first season of COLLECTiON by PRiMAALA, with more coming for Fall.

Wearing Asher Tee and Carly Blazer (with silver chain - also comes with gold and gunmetal)

As you know by now, Rachel and I have been friends for a long time.  I’ve been fortunate enough to see the development of the line from it’s inception.  I was excited to check out the collection in person and finally have the chance to try on a few pieces.  Unfortunately for me the collection has been very successful, so not all the wares were available for me to try on.  So if you like what you see, I strongly suggest checking it out in store immediately.

Wearing Sara Dress