PRiMAALA's One Year Anniversary

Last night the bf attended the One Year Anniversary of PRiMAALA, on our behalf.  It’s funny to think that just one year ago, Rachel Holt, owner and creator of the luxury plus size boutique, opened her doors.  

The evening also saw the debut of COLLECTiON by PRiMAALA - the brand new in-house label from Rachel, herself.  Rachel, wearing one of her new designs, showcased the first in many seasons to come, of chic and sophisticated wears.    

Owner and designer Rachel Holt with a few pieces from COLLECTiON by PRiMAALA

Rachel and I have been friends for many years and I’m so proud of all that she has accomplished.  When she was finishing her thesis collection at Ryerson, PRiMAALA was just a dream, and now it’s a beautiful reality!  And now with the addition of COLLECTiON, there are even more amazing things to come!  

Keep and eye out for a post coming soon, featuring COLLECTiON by PRiMAALA, which is available starting today in store!