Addition Elle Summer 2014

On Wednesday I had the chance to check out the Summer 2014 previews for both Addition Elle and Smart Set at Brill Communications. It was one of the coldest days this winter, but everything that Addition Elle and Smart Set had to offer, was definitely the opposite. I’m desperately over this winter and seeing what I

could

be wearing, made me long for warmer days.

I have to say that Addition Elle has come a long way. As a customer since the age of 14, a former employee and once designer for the company (I designed two capsule collections for the brand in 2010), it’s nice to see AE finally expand and grow into the more trend focused and contemporary side of plus.

The preview ranged from denim to activewear to lingerie. There was a strong 70s luxe Bohemian vibe throughout the main collection. Sheer, gauzy fabrics, earthy tones and tans as an anchor. The silhouette spanned from flowing maxi dresses, sheer peasant tops, high waisted wide leg denim, to a playful modern take on the jumpsuit. There was even a shorteralls (short overalls) and a denim romper! All true to the California surfer girl attitude the collection drew inspiration from.

Keeping with the denim focus, designer lines return after huge popularity in previous seasons. Justin Timberlake’s co-designed line William Rast is back again, starting April 12th. Featuring more than just jeans the line also includes tops to compete the look. And keep a eye out for new lines to be added this summer.

Some of the pieces I’m really looking forward to are the slinky joggers and all-way vest. The joggers are a nice take way from the season’s top trends and a super versatile piece for day to night. A step further on this trend is the pajama pant, which I was very pleased to see in refreshing colourful prints. The vest was a piece I was so intrigued by that I just had to try it on. With small buttons and button holes for multi wears, it is a great piece that you can wear any way you like.

AE’s newest activewear line Nola, also got a boost of colour and a fashionable update. Feminine punches of coral bring contrast to the base of black, which is common in activewear. The technology of the fabric is also something that has taken a step in the right direction, offering moisture wicking (the fibers pull moisture away from you so it keeps you drier. The fabric nerd in me couldn’t resist). And the nice thing about these pieces is that they don’t just say

gym

. Playing off the sportswear vibe for spring/summer, you could incorporate these pieces into your wardrobe, and not just your gym bag.

Obviously being plus size, I was more interested in the wears from AE, but Smart Set’s sleek styles could not be ignored. I loved the way they played with soft touches of colour against a black and white backdrop. Keeping in line with the upcoming trends, there are some key pieces that I plan on incorporating into my own looks to come. The midi skirt is a look I’m very into for spring/summer. With a play on the pencil skirt, but in a mid length, knit fabric it is an easy piece to dress up or pair down. I’m also really feeling the sportswear influence that gives a chic edge to work-ready pieces. Lots of inspiration here, and ideas to use when shopping in the future.

A big thank you to Addition Elle, Smart Set and Brill Communications for having us.